Your logo needs to stand out on the crowded screens of customers’ smartphones and tablets, where the logo guides customers quickly to your platform. One critically important argument of the lawsuit is the confusion between the PayPal and Pandora logo. The typeface, colours, and shapes you use are all memorable. You need to create a distinct and recognizable typographic image with your logo. Logo Design: Two Things to Consider Distinguish Yourself What two lessons are there to be learned in logo design? Finally, while Pandora may have taken “inspiration” from PayPal, it did utilize one of the more interesting colour trends for logos and user interfaces this past year. This conflict presents an interesting case study. In its lawsuit, PayPal included over 200 instances of people tweeting about the issue. Other users cited issues differentiating the two logos. The capital P’s depicted in a distinctive, block-style sans serif type, with no “counter” or hole in the top part of the P, and the use of PayPal’s familiar deep-blue color range. Nevertheless, I cannot deny the similarities.
PayPal also states Pandora openly mimics the PayPal logo because of its own waning popularity in the music streaming industry and wanting to “ride the coattails” of PayPal’s success.īeing a graphic design student who follows tech and branding news, I don’t have any issue distinguishing between the two. Most importantly PayPal says it is causing confusion between the two logos, interfering with “ease of use” of PayPal’s service. PayPal disagrees, arguing that there are striking similarities between the two, including the block-style capital P, the blue color and the overall minimalist look. In its press release announcing the rebrand, Pandora said the “vibrant and bold color scheme showcases the next phase of the product and the music experiences Pandora brings you”. This rebrand replaced its serif “P” logo, unchanged since 2000, with a more modern, clean aesthetic. In an effort to regain momentum, Pandora launched a rebrand last October. In the ever increasing music-streaming market, Pandora has been left for dead by other options like Spotify, Apple Music, and Google Play.
I don’t blame you for forgetting about it. No, not the jewelry company, the music streaming one.
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